Background: Kaffefabriken, a part of Hermelins handels has a long tradition of delivering coffee machines to companies and restaurants. Until now they sold other brand’s coffee to the machines. 
Brief: Develop their existing identity to make it work on coffee products and not only the machines. Create a brand that the clients want and be as attractive as other established coffee brands. Solution: 
Since one of the restrictions was not to touch the “logo”, we developed the logo by using the most unique feature in it as a placeholder for a coffee-inspired pattern. “A coffee that makes a difference” became new slogan, which runs through everything they deliver and support, so the brand doesn’t just become like all the other ones out there. We developed a tone of voice that had more personality than their existing, clever but not too witty.
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