Rotator X Series
Background:Brief:
Develop an identity for this offer under the name "Rotator X Series" that can reinforce the offer, coexist with product identities, and remain relevant over time.
Solution:
Developed a strong symbol where the 'x' is central, easily translatable into both two-dimensional solutions as well as three-dimensional objects like beer taps. For each brew, a unique video is produced where the brewmaster presents their product, thereby creating a stronger emotional bond between the brewery/product and the consumer.
Spendrups is a Swedish brewery group that offers brews from its own brands as well as products from other smaller breweries. The products are sold at grocery stores and Systembolaget (the state-owned alcohol retail monopoly in Sweden).
When it comes to craft beer, novelty value is a great asset. Restaurants want exciting and updated products that can attract beer enthusiasts.
To meet this demand, Spendrups has developed a rotating assortment where selected brews are available for sale for a limited period.
Develop an identity for this offer under the name "Rotator X Series" that can reinforce the offer, coexist with product identities, and remain relevant over time.
Solution:
Developed a strong symbol where the 'x' is central, easily translatable into both two-dimensional solutions as well as three-dimensional objects like beer taps. For each brew, a unique video is produced where the brewmaster presents their product, thereby creating a stronger emotional bond between the brewery/product and the consumer.
