X-marks the spot
Background:
Brief:
Solution:
The Grape Collective is a wine importer which believes that fun should be fun and far away from the snobbery which most people associates todays wine industry with.
Brief:
Create a versatile designsystem for The Grape Collective, where you can have a strong identity but also keep the flexibility to able to new blends or wines from other regions. The design must attract both traditional wine consumers but also those who is looking for something fun and doesn't take themselves or wine habits that seriously.
Solution:
The "x" marks the origin of the wine, in this case Victoria in Australia. By combining scribbles and dynamo-text on a vintage map the design received a unique style where traditional values merged together with a gutsy and relaxed attitude to wine.
