Exire
Background:
Brief:
Solution:
The wine segment in Sweden consists mainly of traditional productsor very conceptual tactical brands. There are just a few brands that can combine the both areas.
Brief:
Find a gap in the wine segment In Sweden for a wine brand that can attract traditional wine drinkers and also people who is looking for something new and exciting that supports their own preferred image.
Solution:
Creating a brand that encapsulates the essence of the alluring Italian lifestyle. Featuring a minimalistic design with meticulously crafted details, it showcases a striking, heavy-pulp dark grey label adorned with glossy foil graphics.
The concise yet powerful name “Exire” reinforces the brand’s identity as a dark and seductive label that can resonate with both wine enthusiasts and fashion-conscious consumers.
The compact, wide bottle boasts a black-waxed top, lending the design a robust monochromatic, and premium appearance. This strategically situates the brand at the intersection of fashion and wine
