Same Same
The Grape collective is a Swedish private wine label which was founded to bring affability into a conservative and pretentious category. Wine should be enjoyed by all people and not just judged by some people. The origin should never be faked, each product/subbrand should tell a story which relates to the wine.  A story which can be told by the salespeople 
as well as it entertains the end consumer.
To come up with a name, concept and label design for a Cava in a tone-of-voice that matches The Grape Collectives’ brand philosophy.

This wine was so close in taste as a premium Champagne, only an expert would spot the difference. That is why we named it Same-same. For the graphics, we did our own interpretation of Bling-bling which you usually associate sparkling wines with.

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