Same Same
Background:
The Grape collective is a Swedish private wine label which was founded to bring affability into a conservative and pretentious category. Wine should be enjoyed by all people and not just judged by some people. The origin should never be faked, each product/subbrand should tell a story which relates to the wine. A story which can be told by the salespeople
as well as it entertains the end consumer.
as well as it entertains the end consumer.
Brief:
To come up with a name, concept and label design for a Cava in a tone-of-voice that matches The Grape Collectives’ brand philosophy.
Solution:
This wine was so close in taste as a premium Champagne, only an expert would spot the difference. That is why we named it Same-same. For the graphics, we did our own interpretation of Bling-bling which you usually associate sparkling wines with.
To come up with a name, concept and label design for a Cava in a tone-of-voice that matches The Grape Collectives’ brand philosophy.
Solution:
This wine was so close in taste as a premium Champagne, only an expert would spot the difference. That is why we named it Same-same. For the graphics, we did our own interpretation of Bling-bling which you usually associate sparkling wines with.
