Omaka Betong
Background:Brief:
Develop a design for the new product "Betong" (Concrete) that pays homage to the place where the beer is brewed. The beer is a premium lager that sets the standard for how a lager should truly taste. People should be amazed by its raw and unpolished flavor.
Solution:
Wow! I mean wow! In a raw and rugged style that connects to the name of the beer and the place where it's brewed.
Omaka is a restaurant and microbrewery located in a gray concrete building in brutalist style. Despite its harsh and stark style, the building is a significant part of Omaka's identity. Omaka continuously launches brews on tap and in cans that are sold at Systembolaget.
Develop a design for the new product "Betong" (Concrete) that pays homage to the place where the beer is brewed. The beer is a premium lager that sets the standard for how a lager should truly taste. People should be amazed by its raw and unpolished flavor.
Solution:
Wow! I mean wow! In a raw and rugged style that connects to the name of the beer and the place where it's brewed.
