TGC Loire ce soir/ Ménage à Loire
Background:Brief:
Design graphics and create names for a Chinon and Saumur Blanc from the Loire Valley. The products should feature a distinctive style that reflects the image and playful tone of The Grape Collective.
Solution:
The design incorporates a script flowing across a craft paper label, inspired by the curves of the Loire River in France. Paired with bold and provocative names like "Loire ce Soir" and "Ménage à Loire," these wines command attention both on shelves and in wine lists, perfectly capturing The Grape Collective's unique and approachable spirit.
The Grape Collective is a wine private label that champions the idea that wine should be approachable and enjoyable, free from the pretentiousness often associated with the wine industry. Their wines are primarily sold in restaurants, making a memorable name and striking label crucial for standing out in busy, dynamic dining environments.
Design graphics and create names for a Chinon and Saumur Blanc from the Loire Valley. The products should feature a distinctive style that reflects the image and playful tone of The Grape Collective.
Solution:
The design incorporates a script flowing across a craft paper label, inspired by the curves of the Loire River in France. Paired with bold and provocative names like "Loire ce Soir" and "Ménage à Loire," these wines command attention both on shelves and in wine lists, perfectly capturing The Grape Collective's unique and approachable spirit.
