Turn Table Wines
Background:
Brief:
Solution:
The music festivals is a good opportunity to promote products, since it associated with having good times and creating positive memories for life
Brief:
Create a wine brand which was initially launched at Lollapalooza in Stockholm and at Way out West in Göteborg. The graphics should have a unique look that you can easily remember the graphics when you are not at the festival.
Solution:
Turn table wines took table wines from the dinner table to festival grounds. By using striking, iconic elements which is associated with music the design received a striking shelf impact despite the small of format. Overall a design which the consumer would remembered long after the music stopped.
