Background: Jill Johnson is a well known and appreciated country singer with her own program called “Jills veranda/Jill’s porch”, where she invites other artists to a house outside Nashville, to perform and tick of their own bucket list. Jill has also a great interest in food and wine.
Brief: Develop a look for her own wine label which captures her personality and not just portraying her. The target group would not just her loyal fans but also those who like American-style food. There should be a flexibility in the design which makes it work on any kind of wine.
Solution: We created an icon for the name “Nashville Stories” which is strongly connected to both music and travelling: the guitar case. The artist name was not the main feature on the label to make sure that wine attracted both the loyal fans and those who just appreciated American-style food.