The Grape Collective
Background: The Grape Collective is a wine importer which believes that fun should be fun and far away from the snobbery which most people associates todays wine industry with.
Brief: With a non-existing mediabudget spread the gospel of the grape collective among wine journalists and to attract like-minded wine producers around the world.
Solution: We developed The grape collective into an entertaining brand, which lives and acts in non-paid media platforms. We gave people a reason to show interest in a wine importing company and delivered a company presentation which the viewer wanted to rewatch and to spread among colleagues.